Updating the brand while maintaining its original brand colors, icon and style.
My approach to was to update the typography on this logo and reposition the icon. I had redesigned the icons in many different ways to update its brand logo but the client was very attached to its original form. But helping her see a different approach to changing the typography of the logo we were able to modernize the look/feel. I had re-designed the logo, print material which included, brochures, pull-out banners, business cards, post-cards, mailers, custom info-graphic icons and redesigned the website for Harvest within the time-frame of 6 months.