Chai

This project consisted of several parts. Creating a brand identity, a logo, custom packaging, a custom font, custom patterns, stationery, and a website.

Client
The Patel Family
Date
4.13.17
Based In
United States
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The Challenge

Creating a label that is unique and custom to the brand of Chai. It had to be fun and modern communicating to the younger generation while maintaining the family legacy and upholding the traditions of drinking Indian tea. The Patel family wanted to create a type of brand that elevated both a unique experience in the house drinking the tea and taking it home.

The Design Process.

This was by far the most fun and creative project of mine. Working with Mr. Raju Patel the CEO of Chai was fun and pretty demanding. This project had many parts and took many months to get things done right. From colors to labels

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